Diesel was introduced to the world of fashion thirty years ago as an innovative denim design company which produced the highest quality jeans, t-shirts and other quality clothing items for the mens fashion market.Since its birth in 1978 the brand has seen fantastic growth and is now sold in over eighty different countries. The founder of Diesel was Renzo Rosso and he set out with the aim of making the brand a leader in men’s fashion. He surrounded himself with creative people and began by designing unique pieces of clothing that made the wearer stand out from the crowd.He gave his designers the freedom to create stylish t-shirts that would be popular across different cultures. Diesel was seen as rule breaker that didn’t stick to the predicted trends and soon developed its own style and loyal band of customers.
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Tuesday, 22 April 2008
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